The Travel Industry’s African Queen

To celebrate this year’s International Women’s Day, we highlight The Travel Corporation’s (TTC) inspirational Lucille Sive, CEO of TTC’s Africa Division, who is dedicated to female empowerment and promoting gender parity across the globe.

Sive is thrilled to be celebrating International Women’s Day on the same day as her birthday. Born in South Africa, Sive has been a model of inspiration for women in the working field after becoming the first female executive in North America for TTC outside of the Tollman family, who founded the company.

Sive has also devoted an incredible 34 years of service to African Travel Inc., part of TTC’s family of brands. She currently serves as CEO of TTC’s Africa Division and is affectionately known in the travel industry as “The African Queen.”

This year, Sive has truly represented the International Women’s Day “#BalanceforBetter” theme with her heavy involvement in community projects that help women in South Africa. She has a great love and passion for Africa and immerses herself in working with women in their communities.

Since joining TTC, Sive has single-handedly partnered with about ten organizations that give a “hand up” rather than just a “hand out.”

One of her favorite community projects is Uthando—a unique non-profit organization which raises funds for life-changing community development programs in Cape Town. Many of the projects by Uthando, which means “love” in Xhosa, help disadvantaged women in the Khayelitsha township gain skills and earn income.

“There’s something about Uthando that spoke to my heart,” Sive said. “They are the most amazing organization and everything they do is for uplifting the township.”

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